Webcasting Insights: Stats to help you plan your event

One of the platforms I’ve worked with over the past few years is BrightTalk, a UK-based company that offers an easy to use solution for creating and presenting PowerPoint-based web events.

Their team compiled some interesting statistics relating to webcasting – when to hold them, what kind of conversion from registration to attendee you can expect, and breakdowns of their event registration and attendance by geography, industry, title and other demographics.  These are based on the events hosted on their platform during 2009.

They have prepared both a webcast and downloadable report for your viewing or reading pleasure.  If you’re in the business of webcasting or webinars you should get this snapshot of one platforms’ performance during 2009.

You can find this useful information here. You’ll have to register (painlessly) to attend the replay or download the report.