With webcasts, the more interactivity the better. Although they’re mostly one-way affairs, polls and questions from attendees have allowed some measure of audience participation in the past. But in today’s social media clime, the ability to integrate social media like twitter feeds into your event can drive up participation and retention – and produce a more satisfying event for all in attendance.
This article from Datamation highlights some new features just announced by webcast pioneer On24. Their new widget-oriented platform allows integration with applications like twitter, allows webcasters to tailor the look of the screen in ways not before possible and promises to offer levels of interactivity that have only been possible in face to face events in the past.
